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  • Writer's pictureALM

How To Use Hashtags To Market Your Lawn Business

Want to grow your lawn care business but don’t understand hashtags? You’ve come to the right place!

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The Hashtag craze is here to stay. Known as the pound symbol (#) by many generations, the term ‘hashtag’ has now invaded the English language. What had started out as a simple way to draw attention to topics of interest on Twitter has become a worldwide, multi-platform phenomenon.

Hashtags are easy to implement into your lawn care marketing social media strategy and can be created with a little imagination. For instance, if you are raving about a movie by Pixar, you might want to tag Pixar’s handle (@Pixar) and incorporate a hashtag such as # Animation, # Movie, or # PixarRocks into your 140 character post on Twitter. Alternatively, you can create your own hashtag for viral topics.

The use of hashtags is so widespread that a topic using a hashtag can go viral, having a trending, worldwide impact in minutes. For a hashtag to be trendy, it should be short and make sense. Avoid using long, wordy hashtags such as # growingagreenlawniseasy. Long hashtags are hard to read and the character count makes it hard for other users to retweet or add their own thoughts to.

Hashtags that are short, sweet, and unique have the best track records. There are many applications that analyze the use of hashtags, tracking data such as how many times it’s been utilized, where, and the popular times it’s been used. Many of these tracking applications are affordable or even free since hashtag creation is available to everyone, not just corporate conglomerates.

The implementation of hashtags has increased drastically since its initial social media use on Twitter. It has grown to become a staple on Facebook, Pinterest, Instagram, and Tumblr just to name a few social media channels. Hashtags have even become popular lingo on t-shirts and in real-life conversations between the younger generations.

Hashtags are a great way to get the word out about your topic on any social media platform, and with the right tools in place to track its use, you can watch your hashtag go viral!

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